Saudi Arabia is preparing to take center stage in global tourism as it hosts the 26th UN Tourism General Assembly from November 7 to 11, 2025, in Riyadh. This historic occasion marks the first time a GCC nation will welcome the world’s most significant tourism gathering, placing the Kingdom at the heart of global travel and innovation.
AI-Powered Tourism: Redefining the Future
The 26th UN Tourism General Assembly is a landmark moment for Tourism Saudi Arabia, carrying the theme “AI-Powered Tourism: Redefining the Future.” The event focuses on how artificial intelligence is transforming global travel — enhancing visitor experiences, improving sustainability, and fostering innovation.
Coinciding with the 50th anniversary of the UN Tourism Organization, this assembly celebrates five decades of global collaboration while setting a vision for the future of tourism driven by technology and inclusivity.
Saudi Arabia’s Growing Leadership in Global Tourism
Hosting the event strengthens Saudi Arabia’s position as a global tourism leader. Under the ambitious Vision 2030 strategy, the Kingdom aims to make tourism one of its core economic pillars, targeting a 10% GDP contribution by 2030.
Mega projects such as NEOM, The Red Sea Project, AlUla, and Diriyah Gate are redefining luxury, sustainability, and cultural heritage — establishing Saudi Arabia as a new global travel hub that blends tradition with innovation.
Riyadh: The Global Center of Innovation
The five-day event in Riyadh will bring together ministers, tourism experts, and innovators from around the world. Discussions will focus on how AI can reshape the travel experience, promote sustainable development, and boost cross-border collaboration.
According to Ahmed Al-Khateeb, Saudi Minister of Tourism, “The assembly is an opportunity to bring the world together, share knowledge, and build partnerships that drive global tourism toward the UN Sustainable Development Goals.”
A Milestone in Saudi Arabia’s Tourism Transformation
For Tourism Saudi Arabia, hosting this event represents more than global recognition — it’s a statement of leadership and progress. It reflects the Kingdom’s transformation from a rapidly growing destination into a visionary nation shaping the future of global tourism policy and innovation.
By integrating AI-driven solutions and sustainable practices, Saudi Arabia continues to set global benchmarks for modern, responsible, and tech-enabled travel experiences.
Opportunities for the Hospitality and Events Industry
The UN Tourism Assembly opens vast opportunities for Saudi Arabia’s hospitality and event sectors. With international delegates, leaders, and media converging in Riyadh, demand for premium event staffing, multilingual hospitality teams, and seamless guest services is set to rise sharply.
Hotels, event organizers, and service providers are elevating their standards to reflect Saudi Arabia’s signature hospitality — a blend of warmth, excellence, and efficiency that positions the Kingdom as a premier global destination for conferences and events.
BM Events: Elevating Hospitality and Event Excellence in Saudi Arabia
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