Saudi Arabia is taking its entertainment scene to the next level, with the General Entertainment Authority (GEA) announcing over $1.07 billion in investments at the Joy Forum 2025. This is a huge step towards making Saudi Arabia a global hub for tourism, culture, and live events, all part of the Kingdom’s vision to diversify its economy under Vision 2030.

A Vision for Cultural Transformation
At the Joy Forum, Turki Alalshikh, Chairman of the GEA, shared how far Saudi Arabia has come in transforming its entertainment industry. He credited the leadership of King Salman and Crown Prince Mohammed bin Salman for driving these changes. Thanks to their vision, Saudi Arabia is now one of the top destinations for major international events and a growing tourist hotspot.
Six Flags Qiddiya: A Game-Changer
One of the most exciting developments from the announced investments is the opening of Six Flags Qiddiya. Set to open later this year, Six Flags Qiddiya will be a major attraction, offering world-class rides and entertainment experiences. This marks a key milestone in the Kingdom’s plan to offer top-tier leisure and entertainment to both locals and international visitors.
Collaboration is Key to Success
Alalshikh also spoke about the importance of collaboration between the Ministry of Tourism and the Ministry of Culture. This partnership has been crucial in helping Saudi Arabia rise to become the second-highest country in the region for tourism revenue last year. It’s clear that the entertainment sector is growing at a fast pace, and with this momentum, Saudi Arabia is positioning itself as a powerhouse in the global leisure and tourism market.
Joy Forum 2025: A Global Stage for Entertainment Innovation
The Joy Forum 2025 was the perfect stage for global leaders and industry experts to discuss the future of entertainment. The event gathered innovators and investors from all around the world to explore partnership opportunities and talk about how Saudi Arabia can further solidify its place as a top destination for live events and mega-entertainment experiences.
This is just the beginning. With the Kingdom’s ambitious plans in full motion, Saudi Arabia is on track to become a global leader in the entertainment and tourism sectors, all in line with the long-term goals of Vision 2030.
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