Saudi Arabia is quickly becoming one of the most exciting destinations for business events, with the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector booming across the Middle East and North Africa (MENA). According to Dr. Emad Mahmoud Monshi, chairman of the Saudi Tourism Society and assistant professor of event and tourism management at King Saud University, the MICE industry is expected to grow to a staggering US$100.3 billion by 2035. This puts Saudi Arabia firmly on the map as one of the top three MICE destinations in the region.
At the International MICE Summit (IMS) in Riyadh, Monshi discussed the key factors driving this impressive growth. Government support, massive infrastructure investments, Saudi Arabia’s prime geographic location, and a growing number of high-profile global events (like Expo 2030 and the FIFA World Cup 2034) are all playing a significant role.
The private sector is also playing a crucial role in this growth, with sectors like defense, healthcare, and technology leading the charge. Riyadh is already hosting major international events like the Future Investment Initiative, the Global Cybersecurity Forum, and the World Defense Show — events that demonstrate Saudi Arabia’s growing stature as a key player in the global MICE industry.
Monshi also touched on the importance of keeping up with rapid advancements in technology and AI, which are reshaping the way business events are organized. As the MICE industry evolves, universities like King Saud University are stepping up to equip the next generation of professionals with the skills they need in event management, tourism, hospitality, and more.
For anyone working in hospitality, tourism, or event planning, the booming MICE sector in Saudi Arabia offers exciting career opportunities. Whether you’re looking to partner with the Best Staffing Agency in KSA or explore new roles in the industry, there’s no better time than now to get involved in the Kingdom’s growing business events landscape.
At BM Events, we pride ourselves on offering top-tier event staffing services that cater to your specific needs. As a trusted manpower staffing solutions provider, we provide experienced, reliable staff for events of all types, ensuring your event is seamless from start to finish. Our dedicated event recruiters are experts at sourcing the best talent for your event — from registration teams to technical support, and everything in between. Whether you’re planning a corporate conference, a major exhibition, or an exclusive gala, BM Events is here to help you bring your event to life with the right professionals. Ready to make your next event a success?
Contact us today and let’s get started!
FAQs
1. What exactly is MICE, and why is it important for Saudi Arabia?
MICE stands for Meetings, Incentives, Conferences, and Exhibitions. It’s a huge driver of tourism and economic growth for Saudi Arabia, helping the Kingdom establish itself as a key player in the global events scene.
2. How can I find the right staffing for my event in Saudi Arabia?
Partnering with the Best Staffing Agency in KSA, like BM Events, ensures you get highly skilled and professional staff tailored to your event’s unique needs.
3. What types of events does BM Events staff?
BM Events has extensive experience providing staff for all types of events, from corporate conferences and trade shows to product launches and gala dinners.
4. Why should I choose BM Events as my staffing partner?
As a leading manpower staffing solutions provider, BM Events brings reliable, experienced staff to your events, making sure everything runs smoothly from start to finish.
5. Can BM Events help recruit for large-scale events?
Yes! Whether you’re hosting a large exhibition or a major international conference, BM Events can recruit the right professionals to ensure your event is a success.
